Julian Sher
Investigative journalist, author and trainer
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GOALS:

To give journalists no matter where they work - live on-air hosts, reporters in the field and researchers on the phones - a firmer grasp of story-telling through interviews by giving them a thorough, hands-on understanding of the structure, rules and techniques of good questioning.

FOUR MAIN TAKE-AWAY LESSONS:

  • WHAT ARE THE THREE DIFFERENT TYPES AND GOALS OF INTERVIEWS:

    Too many journalists think all interviews are the same and by not understanding the three different types and goals of interviews, they get none of them accomplished:
    -how to do the informational interview to get the background and info you need
    -how to do the emotional, gut-wrenching human interview to get the raw drama you need
    -how to do the tough accountability interviews (when sometimes the questions can be more important than the answer)
    -how to combine all three when needed in the same interview

    GOOD INTERVIEWS MUST FOLLOW THE SAME RULES AS GOOD STORY-TELLING

    -Beginning, Middle, End
    -Conflict/Context/Character development/Conclusion
    -Single Focus

  • BE CLEAR ON WHO ARE THE THREE PLAYERS IN THE INTERVIEW TRIANGLE:
    THE SUBJECT << THE JOURNALIST >> THE AUDIENCE


    Be sure you know what kind of target your subject is:
    -Are they Observing, Influencing or Effected by the story?
    -Are they hostile, friendly, passive, explosive?
    -Is the interviewer anonymous (no one hears the question), a reporter, a personality
    -Who, where, when is the audience? (Morning radio, supper TV, etc)

  • MASTER THE BASIC TECHNIQUES, TRICKS AND PITFALLS OF QUESTIONS
    Most of the course time is devoted to the six basic rules of interviewing:
    -Hands-on lessons, with video and audio examples. We use famous interviewers and famous subjects to see what works, what backfires and how to improvise
    -We also ask participants to bring a sample of their best/worst work to dissect and analyze

CLICK HERE FOR THE SIX BASIC RULES OF INTERVIEWING

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